The Business of Art: Opening the Can of P’s

Many crafters, artists and makers dream of selling their work, but knowing where to start can feel overwhelming. How do you price your work? How do you present it? Where should you sell it? How do you promote it without feeling pushy? And what about packaging, positioning and finding your customers? In this video, I’m opening what I call “The Can of P’s” — Pricing, Presentation, Positioning, Packaging, Placement and Promotion. If you’ve ever wanted to sell your handmade creations, artwork or crafts, I’d love you to leave your questions in the comments. No question is too small or too obvious. What’s your biggest question about turning your creativity into something more?