Build things right with real user testing

Userbrain co-founder Stefan Rössler and Nikki Anderson, founder of User Research Strategist, discuss how AI is changing user testing and why most product teams struggle to run their own tests. The conversation covers the difference between "things-oriented" and "people-oriented" thinking, why researchers often struggle to get product teams to act on feedback, and how AI-generated test scenarios and AI-analyzed user testing results are changing who runs user tests and how. 00:00 Intro & who's on the call 06:05 Why this webinar: democratizing user research 08:00 Things-oriented vs. people-oriented: the core framework 09:30 Why builders (developers, designers) seem not to care about research 14:00 Why researchers doing all the testing themselves doesn't scale 18:40 Why user testing bridges things-oriented and people-oriented teams 23:15 Why staying product-agnostic is a researcher's advantage 25:45 How to deliver negative user research findings without it feeling personal 30:04 Why testing your own prototype changes how you react to feedback 34:34 Using AI as a neutral judge of usability problems 40:10 A real customer example of a team running their own user tests45:04 How the researcher's role is shifting toward strategy 51:50 Demo: AI Insights tab in Userbrain (auto-categorized usability issues and findings) 57:04 Q&A: AI workflows, how many testers you need, and AI hallucination risk 1:04 Wrap-up & thanks 👉 Start your free trial now: https://dashboard.userbrain.com/register 👉 Need help choosing the right plan? Book a call with our sales team: https://calendly.com/userbrain-sales-... FAQ What is AI user testing? AI user testing uses AI to generate test scenarios, analyze recorded user sessions, and summarize usability issues automatically, instead of a researcher manually reviewing every video. Can non-researchers run user tests? Yes — this webinar argues that with AI-assisted tools like Userbrain, product teams (not just researchers) can run and interpret their own user tests. How many user testers do you need? Three to five testers per user flow is generally enough to identify most usability issues.