123. Why Most Estate Agents Are Getting The Market Completely Wrong

This week on The Complete Agent Podcast, James Kendall and Dave Warburton take a deep dive into the current property market and explain why many agents are getting it wrong. They discuss why today’s market isn’t bad, it’s simply different, and why agents who rely on outdated pricing strategies are costing homeowners tens of thousands of pounds. Through real life examples, they explain the importance of pricing correctly from day one, using pre launch strategies to test the market, and having honest conversations with sellers instead of chasing instructions. The episode also covers how direct mail is generating valuation opportunities, why storytelling and local market knowledge are becoming the biggest competitive advantages, and how experienced agents should position themselves as trusted advisers rather than salespeople. Towards the end, James and Dave also share their thoughts on proposed stamp duty reforms, the wider economic outlook, and finish with an entertaining discussion about England’s World Cup chances. If you want practical advice on winning more instructions, pricing property correctly and navigating today’s changing market, this episode is packed with actionable ideas.