Quanto vale davvero la Coppa Italia? Con Pierluigi Pardo e Vittorio Silva

Can the Coppa Italia become a competition for small teams, following the English FA Cup model? What are sponsors looking for, and what impact does it have on club budgets today? Why is it a competition that is currently being snubbed? Antonio Giorgino discusses this with Pierluigi Pardo, DAZN commentator, and Vittorio Silvia, CMO of Bancomat, in a special episode of Il Lato B del Calcio filmed inside Rome's Stadio Olimpico before the Coppa Italia final. 00:00 — Introduction and early memories of the Coppa Italia 02:05 — The current format: TV rights and protection of the big clubs 08:05 — FA Cup vs. Coppa Italia: branding and democratization. Social media, digital distribution, and the catchment area 10:45 — The fan at the center of modern football 16:20 — Cards: changes to the Coppa Italia format 20:11 — Will we have the courage to dare? Football's Back Side is produced by Chora and Cronache di spogliatoio in collaboration with Bancomat. 🔔 If you liked this video, subscribe to the channel    / @choramedia   and turn on notifications: it's the easiest way to never miss the next one. 📲 Follow us wherever you like: ► Instagram, for stories and daily updates:   / choramedia   ► TikTok, for short videos:   / choramedia   ► LinkedIn, for insights on media and culture:   / chora-media   ► Facebook:   / choramediapodcast   💬 Join the community: ► Telegram: https://t.me/choramedia 🌐 All our podcasts at https://choramedia.com