STEAL airbnb's $47 BILLION Digital Marketing Strategy

OpenAI is PANICKING about Google's Gemini (and you should be too) 👉    • What ChatGPT's Traffic Drop Means for Mark...   Try Semrush for FREE 👉 https://thankyouninjas.com Get our book for FREE 👉 https://exposureninja.com/youtube Request a marketing review 👉 https://exposureninja.com/ryt/review Listen to our podcast 👉 https://exposureninja.com/podcast 🌄 Is Patagonia's marketing any better? 👉    • DON'T COPY Patagonia's Digital Marketing S...   ==================== Read the blog post → https://exposureninja.com/blog/airbnb... If we showed you a business and told you that the founders had to sell politically-themed boxes of cereal in the street to pay off their credit card debt…you probably wouldn't have expected that business to last very long. Well, with $3.4 billion of revenue in 2020 and an IPO valuation of $47 billion, Airbnb is far from its cereal box days. Airbnb has done some epic marketing to get that sort of growth. We've got some fantastic lessons for you in today’s video - even if you're in a business that looks nothing like Airbnb. ⏲ Timestamps 00:00 — Intro 02:07 — Product Pages 04:41 — Gift Cards 05:41 — Publicity Stunts 07:04 — Catering to multiple customer types 09:07 — Provide an appropriate CTA 14:10 — SEO 16:52 — Branded Keyword PPC 22:00 — Split Test PPC 🔗 Mentioned Links / Resources Airbnb → https://www.airbnb.co.uk/ Booking.com → https://www.booking.com/ ==================== Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands. We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 https://exposureninja.com/review/ Follow Exposure Ninja   / exposureninja     / exposureninja      / @exposureninja     / exposureninja     / exposureninja   ==================== Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival ==================== #ExposureNinja #MarketingStrategy