I Spent $100 on Ads and Built a $35 Million Brand
In the forth episode of Ad Spend, I sit down with founder Shizu Okusa to talk about about their unique approach to performance marketing and what's next for them in 2026. Follow Shizu: / shizuokusa Learn more about Apothekary: https://www.apothekary.com/ #MetaPartner Want to work with me? Let's talk: https://form.typeform.com/to/JpKG4ydU
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I've created 20,000+ ads. Here's what's converting NOW.
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I Hired 100+ Creative Strategists | Here's Exactly What Gets You Paid $10K/month
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Poppi's Founders: Building a $2 billion soda brand | Masters of Scale
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How I Make AI Static Ads (in minutes)
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Why AI Agents are either the best or worst thing we’ve ever built
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9 Meta Ad Hooks That Are Printing $$$ Right Now (45%+ Hook Rates)
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Meet The Marketing Genius Behind PerfectTed | $200M Brand Masterclass
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The only 10 brands worth copying for creative strategy...
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How regular people are launching beauty brands and making millions
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#15,Shizu Okusa on scaling Apothékary to $40M, TikTok’s halo effect and avoiding founder blind spots
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How Pact Acquires 50K New Customers per Month (with no creative strategist or media buyer)
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How A Snowboarder Built a $165M Deodorant Empire | Salt & Stone Breakdown
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From a Basement to a Billion Dollar Brand - The Greatest Founder Story You Never Heard
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I Created a $1,000,000 Brand Using AI
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Social Media Expert: The Content Strategy That Turned Into MILLIONS
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The $5/Day Ad Strategy Making Her Millions
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I documented my SaaS journey to $20K MRR
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How To Start a Beverage Business in 2026
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How I'd Build A $1M Lifestyle Business in 6 Months
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How to Become a Media Buyer in 2026 (Earn 6 Figures Without a Degree)
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Meta's New Plan Will End Performance Marketing
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The Secret Ways To Sell ANYTHING As A Creative
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how I accidentally became a full-time Youtuber (and my best YouTube tips)
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The Most Valuable Ecommerce Funnel Training You'll Ever Watch
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Graza's $48M Playbook: The DTC + Retail Strategy Nobody Talks About
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