Inside The Company Making Cherrapunji Gin | This is Business

Tanvi Raut Dessai travelled to Cherrapunji to understand how a gin brand is being built from one of the wettest places on earth. This episode looks at how place can become a brand, why Indian craft spirits are becoming more rooted in local stories, and what it takes to build a premium alcohol brand from the Northeast. Find markets overwhelming? Sign up for your daily dose of market news. filtercoffee.co Instagram: https://www.instagram.com/filtercoffe... TIB Instagram: https://www.instagram.com/thisisbusin... Linkedin:   / filtercoffee