Avalanche Water Systems

Episode 7 of Small Biz Real Talk features a conversation with Don McGrath, founder of Avalanche Water Systems, about innovation, perseverance, and building a business designed to solve a real-world problem. Don shares his journey developing a water treatment solution, navigating the challenges of bringing a new product to market, and learning how to communicate the value of an unfamiliar technology. We discuss the realities of pricing a product, securing an angel investment, and gaining acceptance into the UCCS Venture Attractor program. From refining his business model and building relationships with investors to staying resilient through the uncertainty of entrepreneurship, Don offers an honest look at what it takes to move an innovative idea from concept toward commercialization. Whether you are developing a new product, seeking investment, entering an accelerator, or working to turn a technical solution into a sustainable business, this conversation offers practical lessons on persistence, adaptability, and believing in the problem you are working to solve.