CEO da Casas Bahia explica a virada da marca e o novo foco no varejo | REPCAST

On RepCast BM&C, Leandro Conte hosts Renato Franklin, CEO of Grupo Casas Bahia, for a conversation about reputation, retail, business transformation, and leadership. The executive explains the behind-the-scenes of Casas Bahia's restructuring, the return to focusing on "doing the basics well," the strength of installment plans, the brand change, digital advancement, and the role of transparent communication in regaining the trust of customers, employees, the market, and stakeholders. The episode also addresses execution discipline, corporate culture, artificial intelligence, Black Friday results, and the challenges of leading one of the most traditional brands in Brazilian retail. 🛜 Subscribe and connect with our content:    / bmcnewstv   🖥️ Watch BM&C programming on TV: Claro TV+ – Channel 547 | Vivo TV+ – Channel 579 | Oi TV – Channel 172 | SKY+ | Samsung TV Plus – Channel 2053 | Pluto TV | Profit Nelogica | UVO TV (United States and Canada) – Channel 20 📲 WHATSAPP: https://whatsapp.com/channel/0029VaCG... 📲 https://bmcnews.com.br/ 📲 INSTAGRAM:   / bmc.news   📲 TWITTER:   / bmcnewstv   📲 LINKEDIN:   / bmcnewstv   📲 FACEBOOK:   / bmcnewstv   📲 TELEGRAM: https://t.me/bmcnews #bmcnews #bmcnewsaovivo #economy #economynews #financialmarket #investments #stockmarket #businessnews