Book & Art Marketing Q&A: I Feel Invisible. HELP!
Whether you're an author trying to sell more books or an artist building your creative business online, chances are you've asked at least one of these questions. In this video, I'm answering the most common marketing questions I receive from the creative entrepreneurs inside my membership — covering content strategy, social media growth, getting more engagement, book reviews, and how to know if what you're doing is actually working. What we cover: How to tell if your content strategy is working (or if you just need more time) Whether you should be on multiple platforms or focus on one What to post when you're not in launch mode Why engagement feels dead right now — and what to do about it How to balance show, sell, and storytell content How to get more reviews for your book or creative work Ready to go deeper? Join the Creative's Content Club, a marketing membership for authors, artists, and makers: https://marketingbyshelby.com/waitlis... CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlis... ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. / marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips. 0:00 - How do I know what's actually working? 3:40 - How many platforms should I be on and repurpose to? 5:30 - What do I post when I am not launching? 7:30 - My engagement dropped. What do I do? 9:25 - What's the right mix of content types? (before, during, and after launches!)

10,000 Books Sold: Instagram Growth, Retail Strategy & Marketing Moves That Made It Happen

What to Do When Social Media Stops Working

How to Build a Remarkable Brand in the Age of AI | Seth Godin

This Book Made Me Dangerously Productive

7. Find Your Readers: Marketing for Authors | Book As a Business Asset When Self Publishing

Why Creative People Can't Stick To One Thing

I Studied 250 Artists, Here's Why Their Marketing Isn't Working

Stop Rambling: The 3-2-1 Speaking Trick That Makes You Sound Like A CEO

Unpopular Opinions Every Author & Artist Needs to Hear

You’re Wasting Time Posting Social Media Content

Why some women always look good (7 habits)

8 Easy Ways to Make More Money as an Author

The Truth About Publishing a Book in 2026 (From Macmillan’s CEO)

Which Creative Business Income Streams Actually Last? (after years of testing)

Why AI Agents are either the best or worst thing we’ve ever built

Wealthy Art Buyers Exist - Here's How to Attract Them

How to Land a Literary Agent & Navigate Traditional Publishing

This Hotel Cleaning Routine Is Genius

creative intentions & systems - how I work

