How to Budget a $100K Campaign

Most first-time candidates raise $100K and blow half of it on stuff that doesn't move a single vote — yard signs, swag, a storefront office, a full-time manager they didn't need. Then October comes and there's no money left for the voter contact that actually wins. This is the exact framework I use to budget a small campaign: the 70/30 rule, how to pick between broad reach and precision, the overhead trap that kills winnable races, and the order I'd fund every single dollar in. → Get the free Winning Playbook (budget templates, fundraising plan, field benchmarks): https://victorylabconsulting.com/guid... → Weekly campaign breakdowns on Substack: https://leviasher.substack.com/p/how-... Chapters: 0:00 — Why campaigns waste $100K 0:45 — The 70/30 rule 3:14 — Free budget templates (Winning Playbook) 3:40 — Pick your lane: broad reach vs. precision 7:06 — Houston Controller vs. Houston Mayor 9:43 — The overhead trap 11:45 — The order of spend (fund in this order) 13:45 — Recap