Lil Bigg K4K OPENS UP About Starting His Label, Lost Artists, Brother's Passing & More

Rapper and label CEO Lil Bigg K4K sits down with BT and Samira on the Baller Alert Show to break down his journey from the West Side of Atlanta to running Forever Entertainment with a joint venture through Alamo Records. He gets candid about losing two of his biggest artists to prison before major deals could close, the passing of his little brother, and how both tragedies shaped his music and his mission. From football teams to clothing lines to a baby on the way Lil Bigg K4K is building an empire. -------- Stay locked in with Baller Alert — news, interviews, entertainment, culture and the stories shaping the game. Download the Baller Alert App for exclusive updates, breaking news, and early drops. iOS: https://apps.apple.com/us/app/baller-... Google Play: https://play.google.com/store/apps/de... Follow Us: Instagram: @BallerAlert Facebook: BallerAlertcom TikTok: @BallerAlert X: @balleralert Website: https://www.balleralert.com Hit Subscribe and turn on notifications so you never miss a new Baller Alert interview, exclusive, celebrity story, or Baller Alert Show clip. Chapters: 00:00 - Intro 00:34 - Lil Bigg K4K Joins the Show 01:01 - How He Got the Name Lil Bigg 02:13 - Forever Entertainment & Alamo Records Deal 03:02 - His Artists Lil Purp & L5 Big Deals Lost to Prison 05:30 - Teaching Artists to Own Their Masters 06:29 - Dad Owned a Record Label, Vince Phillips Connection 09:47 - Pusha T, Gucci Mane & Street Code Discussion 12:21 - His Album Peace and Pain & Current Records 13:39 - Starting a Label for Incarcerated Artists 15:40 - 175 Million Streams With Zero Marketing Budget 17:25 - His Little Brother's Passing & Finding Purpose 19:45 - Three Properties, Football Team Ranked #2 in the Nation 21:42 - Relationship Tea — Met His Girl on a Music Video Set 22:14 - Shoutouts & Baby on the Way Exclusive