In conversation with Will Hind of Alpharmaxim: applying behavioural science in biopharma

Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide valuable insights into our business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are. The NPTV Unscripted conversations are led by Peter Llewellyn of NetworkPharma.tv and are intended as informal conversations with folks, from across the global industry, who we think have something interesting to share. Let's see what we can learn! In this episode, Peter is joined by Will Hind, founder and CEO of Alpharmaxim, a healthcare communications agency. Will is a passionate advocate for the practical application of behavioural science principles to strategic comms programmes. Last week, Will and his team published a white paper exploring hidden barriers to adoption of new treatments in Parkinson's, which gives us the excuse to learn more about how this approach can work in practice. Further information: White Paper: Parkinson’s: Beyond the hidden barriers to adoption of new treatments at https://alpharmaxim.com/wp-content/up... Behavioural analysis of factors influencing prescribing for neurodegenerative diseases: A rapid review | PLOS One at https://journals.plos.org/plosone/art... Can behavioural science be used to understand factors that influence the prescription choice for Parkinson’s disease? A pan-European focus group study of clinicians’ prescribing practice | BMJ Open at https://bmjopen.bmj.com/content/15/2/... LinkedIn newsletter: Behaviour Changing Comms from Alpharmaxim at   / 7393995423251861505   The Behaviour Change Wheel, A Guide To Designing Interventions by Susan Michie, Lou Atkins & Robert West at https://www.behaviourchangewheel.com/ Thinking, Fast and Slow by Daniel Kahneman at https://www.amazon.co.uk/Thinking-Fas... Recorded 26 November 2025 as an NPTV Unscripted conversation. Produced by NetworkPharma.tv Peter’s LinkedIn page is at   / networkpharma   Will’s LinkedIn page is at   / williamhind   Find out more about Alpharmaxim at https://alpharmaxim.com/ = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = We are building a library of free recordings, like this one, for a global pharmaceutical industry audience at NetworkPharma.tv and we’d welcome your suggestions for new topics and speakers. For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like.