Zo Creëer Je een Product Dat Mensen Niet Kunnen Weerstaan - Olivier Momma (Ekster)

Kraken: Start investing in crypto and receive €15 free crypto as a gift 👉 https://lotgenotenpodcast.nl/Kraken-537a Chargeback.io: protect your Shopify Payments, Stripe, or Airwallex account and automatically prevent up to 91% of chargebacks 👉 https://lotgenotenpodcast.nl/Chargeba... WETRACKED.IO: 100% accurate ads tracking. Try it out for free for 14 days and get a temporary 20% discount on the first 3 months 👉 https://lotgenotenpodcast.nl/Wetracke... Winning Hunter: 30 free product searches and 3 months of 30% discount with the code ‘LOTGENOTEN10’ 👉 https://lotgenotenpodcast.nl/WinningH... Chapters 01:58 - From Magpie to Longevity Store: rebuilding a brand 05:07 - Building a community around a brand 06:27 - Choosing new products based on customer data 08:17 - What if you don't have any customers yet? 11:18 - Storytelling: the customer as the hero, not your product 14:07 - Rebranding, positioning, and brand identity 18:05 - What makes a brand truly successful? 24:08 - Branded dropshipping versus a real brand 32:02 - Starting with dropshipping or Kickstarter? 43:12 - The difference between American and Dutch customers 48:46 - New travel brand and lessons from Ekster 55:17 - Influencer brands, celebrities, and distribution 01:04:10 - Peptides, energy, and health trends 01:07:52 - Glucose, nutrition, and intermittent fasting 01:12:14 - The biggest challenge: letting go and delegating 01:18:09 - Mistakes, skills, and the future of e-commerce Episode: 537