Million Dollar Contracting (Part 1: Contract) — By Marshall Wilkinson | ALP

Recorded from a LIVE - ALP Contractor School by Marshall Wilkinson - Million Dollar Contracting - Part 1: Contract. Coaching and Consulting Packages: https://www.marshallwilkinson.com/hol... If you’re a contractor, builder, or construction business owner looking to scale to six and seven figures, this is the series that gives you the foundation. In Contracting Fundamentals Part 1, Marshall Wilkinson breaks down the most important document in your entire business — the contract. You’ll learn how top contractors protect profits, structure winning agreements, avoid catastrophic mistakes, and confidently negotiate terms using the ALP Framework — Altitude. Logic. Pressure. Marshall has overseen $2.5B+ in construction, coached contractors into the million-dollar revenue tier, and built ALP into a global consulting brand. This series gives you the same tools, mindset, and structure that elite contractors use to win consistently. 🔍 What You’ll Learn in This Video The true purpose of the contractor–client contract The clauses that protect you vs. the clauses that destroy margin How ALP decision-making applies to negotiation The starting point for any profitable construction business Why most contractors fail before they even start the job **🚀 Want to Grow Your Contracting Business? ALP (Altitude. Logic. Pressure.) provides coaching, business training, negotiation mastery, and contractor consulting designed to help you:** Increase revenue Improve pricing & estimating Close higher-value projects Build systems that scale Become a dominant force in your market Learn more at https://www.marshallwilkinson.com 📌 About Marshall Wilkinson Marshall Wilkinson is a business strategist, consultant, and creator of the ALP Framework. He specializes in contractor growth, negotiation, sales, personal transformation, and high-performance decision-making. His coaching has helped dozens cross the million-dollar mark and hundreds more transform their business trajectory. Search terms that will help viewers find this video: Marshall Wilkinson, ALP, Altitude Logic Pressure, contracting fundamentals, contractor coaching, construction business training, negotiation mastery, ALP coaching 👍 LIKE • SUBSCRIBE • SHARE