Statistically Speaking Ep 3: Descriptive vs. Inferential Statistics — and Why the Difference Matters

Most B2B benchmark reports are full of descriptive statistics — averages, distributions, how respondents answered a given question. But descriptive statistics only tells you what was found in your sample. In this episode, Kerry Cunningham and Sara Boostani explain the difference between descriptive and inferential statistics, why that distinction matters for anyone reading or producing research, and what it actually takes to make claims that extend beyond the people who responded. Find us online: ► Website: https://6sense.com ► LinkedIn:   / 6sense   ► Facebook:   / 6senseinc   ► Instagram:   / 6senseinc   ► Twitter:   / 6senseinc   Book a Demo Today: https://6sense.com/demo