Culture Isn’t a Nice-to-Have, It’s a Necessity” | East Bank, Olympic Park

Building great places to live is about more than homes. Toby Fox meets Tamsin Ace, Director of East Bank — the UK’s newest culture and education quarter on Queen Elizabeth Olympic Park, home to the BBC, V&A East, Sadler’s Wells East, UCL East and London College of Fashion (UAL). Tamsin makes the case that culture is “not a nice-to-have, it’s a necessity” in the places we build — and shows how East Bank delivers real local benefit: paid London Living Wage internships, 50%+ local recruitment commitments, the East Summer School, and the new East Bank Festival. A rich conversation about cultural placemaking, belonging, and why new homes need a living, rooted place around them. Part of 1.5M New Homes: The Local Government Challenge. Sponsored by Red Loft and Vistry. Subscribe for more on placemaking, culture and housing delivery. #culturalplacemaking #eastbank #olympicpark #regeneration