Ser Empreendedor | Faturando na Copa 31/05/2026

The atmosphere of the 2026 World Cup has already taken over Brazil, and beyond the expectations surrounding the national team on the field, a huge competition is taking place behind the scenes in the business world. With the first-round matches taking place at night, the dynamics of consumption have changed, opening up a vast array of opportunities. For individual micro-entrepreneurs (MEIs) and small business owners, the tournament has become the ideal goldmine to accelerate revenue. This week, the program features an artisan and a photographer who have tailored their services and products around the theme of Brazil to attract more clients.