The Story of Red Bull's Insane Marketing Strategy

Anyone who knows me knows I am a huge fan of Formula One, and one of the best teams in the sport right now is Red Bull Racing. Now, I’ve never had a can of Red Bull, and I wasn’t sure why exactly a drinks company was so involved in so many different sports. It seems that any extreme event you see today is sponsored by Red Bull in one form or another. Is Red Bull actually a drinks company? Or is it a marketing company? Today we’re going to get to the bottom of what Red Bull is and how they became an iconic symbol in sports. I’m Nathan, and this is 5 Minute Stories. __________________________________________________________________ Credit to Oracle Red Bull Racing    • Max Verstappen drives the Oracle Red Bull ...