Cracking the Code: Defeat Signal Loss in AdTech with Graph Databases

This webinar discusses the importance of identity graphs in marketing and advertising, particularly in the age of signal loss due to factors like cookie deprecation. Try Aerospike Graph for free: https://aerospike.com/get-started-aer... In this discussion, our speakers emphasize the need for graph databases to maintain the capability to target users on the open internet. Webinar highlights include: 💡 Identity graphs are crucial in marketing and advertising to understand customer behavior and tailor personalized ad campaigns. 💡 Graph databases help consolidate views from different touch points and enable cross-device tracking. 💡 Graphs allow for better attribution modeling and ad campaign measurements to optimize marketing spend. 💡 Scalability, ease of use, and high performance are key factors to consider when choosing a graph database. 💡 Graph databases can process enormous amounts of data with low latency, providing real-time access to information. 💡 Aerospike Graph has been benchmarked and proven to handle large-scale data transactions in the AdTech industry. 💡 Graph databases offer a more efficient and effective way to traverse and analyze complex data structures compared to other models. Download our Aerospike Graph solution brief: https://aerospike.com/resources/solut... Download our white paper, "A graph database designed for scalability": https://aerospike.com/resources/white... Read our blog, "Graph databases and signal loss in AdTech.": https://aerospike.com/blog/developer/... #data #adtech #martech