MAR101 - Ch 5 - Consumer Buying Behavior

This lecture covers consumer behavior, Maslow’s Hierarchy of Needs, buyer's decision process model, and the adoption process in marketing. This is a lecture that my college students listen too, but I publish for all students who are studying marketing. I am not a professional video production person or actor, just a really good instructor. So, no fancy graphic or dancing animated characters and yes, I am sure I messed up a few words. But if you are in an on-line class that expect you to just read a textbook, this will help. Check out the entire course of lectures. Please ignore Lecture Codes - those are only for my current students to provide they did listen to the lecture. And yes, there are ads, you know what little money we make, but I spread them far apart.