Branding Blueprint Masterclass - DesignerHub

Why does the same coffee cost ₹40 at a tea stall and ₹200 at Starbucks? It's not the coffee — it's branding. A 2-hour live masterclass on building brands that people remember, recall, and recommend. Learn all the 5 pillars of Branding, Brand Trinity Framework, How to build your brand positioning, Measuring your brand ROI, Understanding brand archetypes, Building your brand Kit and various examples ---- Resources Link: https://designerhub.in/bbo-feedback ---- 08:07 Why people pay more · the ₹40 vs ₹200 coffee 09:14 People buy meaning, story & experiences 09:41 What is branding · perception, emotion, differentiator 16:28 Why branding is NOT just a logo 17:30 The iceberg of branding · visible vs invisible 19:29 Brand vs Product vs Promise 19:58 The 5 Pillars of Branding 22:21 The power of taglines · brand voice & tone 22:50 Positioning your brand 25:16 The 6 Types of Branding 28:46 Branding vs Marketing · the key differences 32:25 Water bottle exercise · ₹10 to ₹95 psychology 38:28 The 4 Foundation Statements · Purpose, Mission, Vision, Values 45:31 The Brand Trinity Framework · Mind, Body, Soul 51:49 Brand Trinity in action · Jio, Tanishq, Dettol, Rin 55:06 Introduction to Brand Archetypes 01:12:42 How to remember all 12 archetypes · the mnemonic 01:13:41 The 3 brand story types · Founder, Customer Hero, Cause 01:15:09 Brand Touchpoint Map · pre, during, post purchase 01:16:43 How to measure brand ROI · the 6 KPIs to track 01:19:25 Brand Positioning Statement Formula 01:22:34 Audience Persona · who you're designing for 01:28:38 Building the moodboard 01:31:04 The 12 elements of a Brand Kit 01:46:24 The 7 Types of Logos 01:48:45 What makes a great logo · SMTVA test 01:49:42 How a logo is born · the 6-step process 01:51:10 Brand Kit mistakes to avoid 01:54:06 Design foundations every designer should master 01:55:08 Real case study · Eva Globus medical brand 01:56:39 Case study · KMR Consultations 01:57:39 Case study · Mystique perfume brand 01:59:18 Case study · MeritGrad education brand 01:59:51 Case study · Traya accounting firm 02:01:03 Case study · Vasantaa jewelry brand 02:02:21 Case study · Wowscape landscaping 02:03:34 Case study · Mente psychiatric clinic ----- Do follow us on instagram:   / designerhubglobal   Join Our Whatsapp Community - https://designerhub.in/member-hub/ To know more visit: https://designerhub.in/ Comment your key takeaways and subscribe for more design & growth content ---- #Branding #BrandStrategy #BrandIdentity #BrandDesign #GraphicDesign #LogoDesign #DesignerHub #BrandingWorkshop #IndianBrands #DesignEducation #UIUXDesign #BrandKit #BrandArchetypes #DesignThinking #CreativeDesign #DesignerLife #FreelanceDesigner #BrandBuilding #VisualIdentity #DesignTips #DesignTutorial #BrandingTips #LogoDesigner #DesignAgency #StartupBranding #D2CBrands #MarketingStrategy #DesignCommunity #IndianDesigner #LearnDesign