How To Grow Your Reader Base With BookFunnel

Your best marketing idea can still fail for one boring reason: readers can’t easily get the book onto their device. That’s where BookFunnel shines, and that’s why I sat down with Jack Shilkaitis, BookFunnel’s lead author support specialist and a prolific sci-fi author, to talk straight about what actually works when you’re trying to grow as a writer. We break down the core BookFunnel tools authors use to build a real reader funnel: fast landing pages, email list integrations, universal book links, ARC delivery for review teams, and the behind-the-scenes reader support that helps people through Send to Kindle and other common tech snags. Then we get into the part most authors struggle with: traffic. Jack explains how BookFunnel group promotions create genre-targeted discovery by tapping into other authors’ newsletters, so you’re reaching engaged readers rather than shouting into the void. If you want practical author marketing advice, email list growth tactics, and a clearer path to direct-to-reader selling, hit play. 0:10 Welcome 1:45 What BookFunnel Actually Does 3:43 Funnels and Typical Author Use 4:43 Landing Pages and Reader Delivery 7:20 Group Promos that Bring Traffic 10:20 Reader Magnets that Convert 14:24 KU Versus Direct Sales Strategy 19:43 The One Thing to Prioritize 24:41 Why Book Launch Hype Misleads 28:36 Where to Find BookFunnel To learn more about BookFunnel: https://bookfunnel.com/