Paul Guez | OO LA LA! Build a Brand People Remember 40+ Years Later | Sasson Jeans

Paul Guez joins Ram Sareen, the host of Tukatalks, to share how he got into the denim business, how the fashion industry has changed during his decades-long career, and what denim entrepreneurs need to know before they get into the business. Paul Guez became “the denim guy” when he collaborated with designer Maurice Sasson to create the brand, Sasson Jeans. Known for their vibrant commercials and catchy tagline — Oo La La! Sasson — Sasson became a coveted fashion brand for women’s fashion, and even expanded to children’s wear. Long before “influencer” was a job title, Paul Guez understood the power of creating a brand that customers could connect with and would remember. Sasson Jeans commercials regularly featured celebrities like Elton John, the New York Rangers hockey team, and Lou Piniella. ( Watch old Sasson Jeans commercials here:    • TEASER: Paul Guez on Tukatalks | Founder o...   ) Tukatalks is the show where fashion industry experts share what NOT to do. EPISODE LINKS: Paul Guez's LinkedIn:   / paul-guez-0480b019   Current Elliot Website: https://www.currentelliott.com/ FOLLOW RAM SAREEN: LinkedIn:   / tukatech   CONNECT: Website: https://tukatech.com/tukatalks/ Email: https://confirmsubscription.com/h/t/E... OUTLINE: 00:00 - Paul Guez on Tukatalks 01:09 - How Paul got into denim 05:35 - How Sasson Built Inventory 10:09 - The peak days of Sasson Jeans 14:06 - Paul Guez's current brands 15:54 - Los Angeles is the "Mecca" of premium denim 17:09 - Optimism about the environmental impact of denim 19:59 - Denim industry is challenged by athleisure 22:53 - Where is the innovation in denim? 25:20 - Factories don't know how to handle new denim fabrics 28:37 - Who should teach factories how to handle denim fabrics? 32:54 - American outsourcing to China 37:04 - Design innovation in denim 41:02 - What NOT to do in denim #tukatalks #jeansmanufacturing #sassonjeans