The Fascinating Story of Zoom Bait: The Georgia Worm Company In Every Bass Angler's Box

From a sawdust-floor barn in Watkinsville, Georgia, to the tackle box of nearly every serious bass angler in America — this is the full story of Zoom Bait Company. In 1977, Ed Chambers was a jukebox repairman who could not find the fishing lures he needed. So he built them himself, using a trolling motor dropped into a 55-gallon drum of liquid plastic. What started as a backyard hobby in a one-horse barn became the most dominant soft plastic lure company in bass fishing history. In this video, we cover the complete story: how Chambers acquired the Zoom name from three Atlanta businessmen in 1981, the barn-floor innovations that created entirely new categories of bass fishing lures — including the Super Fluke, the Brush Hog, and the legendary Green Pumpkin color — and how a family operation built on loyalty and trust scaled into a 40,000 square foot facility producing 45,000 packages of lures every single day. We also go deeper into the people behind the brand: a wife who bagged worms on the living room floor, a teenage delivery driver who became General Manager, and a founder who spent decades quietly helping competitors build better products and never asked for a dollar in return. Ed Chambers was inducted posthumously into the Bass Fishing Hall of Fame in 2019. He passed away on May 8, 2018, at the age of 78. The company he built is still family-owned, still based in Watkinsville, and still in nearly every serious angler's tackle box today. 👉 Get the blueprint. Catch more fish. Spend less money. https://legacyfishingfrank.gumroad.co...