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Sophia the Robot Welcomes You to BOSS Techtopia | BOSS

Did you spot #SophiatheRobot at our Fall/Winter 2023 fashion show? Sophia is a human-crafted AI and robotics system created by Hong Kong-based Hanson Robotics. Sophia manned the entrance of the Milan show and – thanks to her ability to recognize faces, hand gestures, and emotional expressions – interacted with our guests. She’s ready to welcome you to BOSS Techtopia #BOSSMilanShow #BeYourOwnBOSS #MFW

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Lee Minho and Sophia the Robot launch the FW23 Fashion Show | BOSS
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Lee Minho and Sophia the Robot launch the FW23 Fashion Show | BOSS

Share Location: Ep 2. Reflect and reset | Pia Jauncey in Bangkok
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Share Location: Ep 2. Reflect and reset | Pia Jauncey in Bangkok

The BOSS FW23 Show, As Told by Loic Prigent | BOSS
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The BOSS FW23 Show, As Told by Loic Prigent | BOSS

Chris Hemsworth for BOSS Bottled Infinite | BOSS Fragrances
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Chris Hemsworth for BOSS Bottled Infinite | BOSS Fragrances

Share Location: Ep 1. Coming home | Mew Suppasit’s Bangkok
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Share Location: Ep 1. Coming home | Mew Suppasit’s Bangkok

Porsche x BOSS - the Spring/Summer 2020 campaign film | BOSS
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Porsche x BOSS - the Spring/Summer 2020 campaign film | BOSS

#TaylorFritz on His Passion for Tennis | BOSS
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#TaylorFritz on His Passion for Tennis | BOSS

Spring-Summer 2023 Campaign starring Gigi Hadid | BOSS
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Spring-Summer 2023 Campaign starring Gigi Hadid | BOSS

Wearable art as the new investment piece | Art Basel Awards presented by BOSS
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Wearable art as the new investment piece | Art Basel Awards presented by BOSS

Go Behind the Scenes at Our FW23 Fashion Show | BOSS
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Go Behind the Scenes at Our FW23 Fashion Show | BOSS

Into the BOSS Paradox with Marco Falcioni | BOSS
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Into the BOSS Paradox with Marco Falcioni | BOSS

FW23 Fashion Show Recap| BOSS
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FW23 Fashion Show Recap| BOSS

Highlights from our Out of Office Show | BOSS
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Highlights from our Out of Office Show | BOSS

Now Taking Applications | #TaylorFritz’s Road to the 2026 BOSS Open
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Now Taking Applications | #TaylorFritz’s Road to the 2026 BOSS Open

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