Sophia the Robot Welcomes You to BOSS Techtopia | BOSS
Did you spot #SophiatheRobot at our Fall/Winter 2023 fashion show? Sophia is a human-crafted AI and robotics system created by Hong Kong-based Hanson Robotics. Sophia manned the entrance of the Milan show and – thanks to her ability to recognize faces, hand gestures, and emotional expressions – interacted with our guests. She’s ready to welcome you to BOSS Techtopia #BOSSMilanShow #BeYourOwnBOSS #MFW

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Lee Minho and Sophia the Robot launch the FW23 Fashion Show | BOSS

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Share Location: Ep 2. Reflect and reset | Pia Jauncey in Bangkok

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The BOSS FW23 Show, As Told by Loic Prigent | BOSS

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Chris Hemsworth for BOSS Bottled Infinite | BOSS Fragrances

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Share Location: Ep 1. Coming home | Mew Suppasit’s Bangkok

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Porsche x BOSS - the Spring/Summer 2020 campaign film | BOSS

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#TaylorFritz on His Passion for Tennis | BOSS

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Spring-Summer 2023 Campaign starring Gigi Hadid | BOSS

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Wearable art as the new investment piece | Art Basel Awards presented by BOSS

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Go Behind the Scenes at Our FW23 Fashion Show | BOSS

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Into the BOSS Paradox with Marco Falcioni | BOSS

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FW23 Fashion Show Recap| BOSS

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Highlights from our Out of Office Show | BOSS

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