Head of Chery SA Interview - New Cherys coming, how they came back and will Chery build cars in SA?

From humble beginnings, Chery is now a global player in the global automotive space, with over 88 000 employees and 10,000 people in R&D alone. In this wide-ranging interview with Ciro De Siena and Tony Liu, the most senior figure in Chery South Africa, the two discuss Chery's past and future, how the company accelerated their R&D, the size of the company globally, bringing Jaecoo and Omoda to South Africa and companies return to South Africa as a proper subsidiary of Chery Global. Chery had a difficult start in South Africa with a distributor who had no real affiliation to the brand and although the products were sold at an exceptionally low price point, the cars were inferior to what was available on the market at the time. Fast forward just over a decade and Chery is now a top 10 brand in South Africa, offering vehicles that are a world apart from last offerings and vehicles that we at Cars.co.za rate very highly. Ciro and Tony also discuss whether Chery will ever build cars in South Africa and the exciting arrival of the Tiggo 8 Pro PHEV plug-in hybrid, which has a truly exceptional claimed range. Ciro also asks about Jaecoo pricing and while there are no details as yet available, Tony Liu does discuss where Jaecoo will fit into Chery's broader offering in South Africa. 0:00 - Intro 1:11 - Our new office 2:40 - Chery in South Africa 4:30 - History of Chery in SA 8:04 - Chery’s development progress 12:00 - Customer feedback 14:00 - Product changes 15:35 - Chery’s growth 17:00 - The bakkie market 21:10 - New energy strategy 27:00 - Development costs 29:40 - Job creation 37:00 - Hope for South Africa 39:00 - Omoda and Jaecoo 46:00 - Pricing New Chery Tiggo 7 Pro Review - Is this really a premium SUV for Polo money?    • New Chery Tiggo 7 Pro Review - Is this rea...   Visit Cars.co.za at: https://www.cars.co.za Sell your car on Cars.co.za: https://www.cars.co.za/sell-car/ Follow Cars.co.za on the socials:   / carssouthafrica     / carssa     / carssouthafrica     / carssouthafrica   Visit SentiMETAL at: https://www.sentimetal.shop Follow SentiMETAL on the socials:   / sentimetal_productions     / sentimetalproductions   Download the Cars.co.za App here: Apple https://apps.apple.com/za/app/cars-co... Android https://play.google.com/store/apps/de... Huawei App Gallery https://appgallery.huawei.com/#/app/C...