More Than An Acronym with David Steiner

We used to say that “Armies run on their stomachs.” But every business owner knows that your business runs on technology. Without the right technology, you’re way behind your competitors. Some of the trouble starts when you fall down the rabbit hole of buying and maintaining tech for your business. But you don't need to be tech geniuses to figure out your IT. That’s what MSPs — or managed services providers — do every day. However, just like it was for an earlier guest, Justin Baliunas and Magnif-A-Tents, you want your tech company brand to be invisible and silent, until you need them. An MSP company can become a "hidden in plain sight" brand. That makes it tough - if not impossible - to build and promote your technology brand. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast (https://thebrandtellingpodcast.com) . We're pleased to welcome our guest, David Steiner, partner and director of business development for Cypress Grove Technologies, a boutique IT firm that provides support, consulting, and services to small and medium professional service firms throughout Manhattan and Long Island. The Brandtelling Podcast is brought to you by Brandtelling (https://brandtelling.com) , a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative (https://bochcreative.com) , helping founders with strategy and implementation of their unique brand flavor. Cypress Grove Technologies Website: https://www.cypressgrove.com (https://www.cypressgrove.com/)