Кирилл Караваев: как придумывать продукты, за которые заплатят больше

Kirill Karavaev is the founder of the KIRILL KARAVAEV brand and creator of the SlovoDna dictionary. He is a philologist who turned wordplay into a business with a store on Patriarch's Ponds and a readership of millions. We explored: — how a pun becomes a product — is it possible to learn to invent — how to seize a newsworthy moment and monetize it in 24 hours — what happens when Soyuzmultfilm sues your print — and why an entrepreneur should write a book Useful links — Kirill's website: kkaravaev.com — The book "The Fantasizer": kkaravaev.com/product/kniga-fantazyor — SDay app: https://kkaravaev.com/slovodnapp/ — SlovoDna channel: https://t.me/slovodna Subscribe to stay up-to-date with new episodes. 00:00:00 – Topic of the episode, guest greeting 00:02:20 – Monetizing creative ideas: from a hobby to a business model 00:05:12 – How ideas are born: the centrifuge of creativity 00:07:48 – Reaction speed: from a post to a T-shirt in 15 minutes 00:10:29 – Nimble trending: speed as a competitive advantage 00:12:09 – Trendologists and memes 00:13:47 – “Will it fly/Won’t it fly?” section 00:18:41 – Added product value through audience emotional response 00:24:14 – Merch and fashion brands: differences in strategies and price positioning 00:27:14 – Experiment with a democratic brand: results and conclusions 00:28:01 – Why does a brand need a flagship Showroom 00:28:47 – Corporate Merch: More Than Just a Logo on a T-Shirt 00:33:50 – S-Day Productivity App 00:36:06 – How the Book "Dreamer" Came to Be: From Personal Request to Commercial Success 00:40:40 – "Saved Notes" Section 00:49:05 – Managing Reputation Risks and Maintaining Brand Relevance 00:51:19 – Personal Resources and Energy Replenishment Tools 00:54:40 – "Gene" Section 00:57:56 – Lawsuit with Soyuzmultfilm 00:59:50 – What If the Business Fails? 01:03:09 – Fortune-telling with the "Down Word" dictionary 01:05:48 – Final segment "Associations" 01:08:10 – End of episode 🎙️Listen to this and other episodes: Yandex: https://clck.ru/3S65UA Spotify: https://clck.ru/3S64vp #podcast #KirillKaravaev #SlovoDna #creativity #merch #entrepreneurship #business #marketing #brand #creativethinking