Behavioural modelling - How does it work?

FastStats® can now help you understand a customer’s behaviour leading up to a point in time when an event occurred for an individual – for example, when they received a communication and responded. Using the Modelling Environment you can launch a Profile tool to target customers exhibiting similar behaviour now. This session will demonstrate this new Q4 functionality, along with a summary of this year’s Behavioural Modelling developments. There will be a chance to discuss and become involved in future developments in this area. Speaker: Ray Kirk, Consultant Developer, Apteco Ray is leading the development of AI techniques within Apteco. He is extending and automating the statistical techniques within FastStats® which he developed in his early days at Apteco. This “Apteco Intelligence” will then drive campaign optimisation in PeopleStage and deliver insight in the Orbit online platform.