The Gender Gap

This week's conversation delves into the gender stereotypes associated with fragrances and the impact of marketing on gender in the fragrance industry. We explore the historical context of fragrance gendering and the societal expectations placed on men and women in relation to fragrance choices as well as the way queerness and queer fragrance liberates us from the binary. Chapters 00:00 Gender Stereotypes in Fragrance 15:36 Marketing and Gender in Fragrance 32:38 Gender and Fragrance 42:14 Queerness and Fragrance 50:07 Gendered Marketing 57:02 Storytelling in Fragrance 01:03:01 Freedom in Fragrance