From Casuals to Superfans: How Katie Nolan Built a Podcast for Every Sports Fan (and Brand)

Emmy-award winning host and renowned sports culture commentator Katie Nolan knows how to turn even the most casual sports fan into a deeply engaged listener. In this session, Katie pulls back the curtain on Casuals, her hit SiriusXM podcast that bridges the gap between sports, culture, and entertainment for the everyday fan who enjoys sports “a normal amount.” Hear firsthand from Katie about the creative process behind telling the sports stories beyond just the X’s and O’s, why podcasting is the right medium for this kind of storytelling, and how she works with forward-thinking brands in authentic and meaningful ways to deeply engage with her Casuals listeners. Moderator: Marissa Rives, Senior Director, Sports Podcasts Sports Programming, SiriusXM Media Creator: Katie Nolan, host, SiriusXM's Casuals with Katie Nolan ___________________________ SiriusXM Media delivers serious results for advertisers, connecting brands to the largest ad-supported audience in the U.S. across satellite radio, streaming audio, and podcasting. Start advertising on audio’s most dynamic portfolio: SiriusXM, Pandora, SoundCloud, and more. Advertise With Us: https://bit.ly/3XDQAwP LinkedIn: https://bit.ly/4dgADCS Twitter: https://bit.ly/3ZD3dLk Instagram: https://bit.ly/4eeipDc