How to Prepare for an Increasingly Fragmented World: Trade, Turmoil and Trust

Ron Keller, former Dutch ambassador and geopolitics expert, delivered the opening keynote at Breakbulk Europe 2026 in Rotterdam with the message that the era o…Ron Keller, former Dutch ambassador and geopolitics expert, delivered the opening keynote at Breakbulk Europe 2026 in Rotterdam with the message that the era of free-flowing global trade is over, and companies that fail to adapt will be caught off guard. He shares three concrete actions every project cargo company should be taking now, explains why diversifying your supply chain is no longer optional, and makes a surprisingly personal case for why relationship building and cultural awareness may be your best hedge against geopolitical risk. If you think uncertainty is temporary, Ron's perspective will make you think again. Watch the full interview to hear why he says riskier business is the new normal and what you can do about it.