Luca de Meo: How the Auto Industry Is Changing

This clip forms part of a longer interview featured in Issue 32 of IESE Insight management review. Find the full interview at http://www.ieseinsight.com/review/liv... Does the entry of new players like Tesla, Google and Apple into the auto industry pose a competitive threat? SEAT Chairman Luca de Meo sees such moves as a positive provocation for the industry to reinvent itself. After 25 years in the business, de Meo says the next decade may be the most disruptive as well as the most exciting of his career.