Some thoughts on lifestyle of mobility | Maks Giordano | TEDxHongKong

This talk was given at a local TEDx event, produced independently of the TED Conferences. Digital Strategist, Maks Giordano explains how future technology lets us live with less and affects the next generation. Maks Giordano MD, Co-Founder, Kreait, Founder Berlin Chapter - Founder Institute Maks Giordano is a Digital Strategist and Creative. He co-founded the digital consultancy „kreait“ in 2011 with a focus on creating meaningful, user-centric and highly relevant digital services and helping organizations in their digital transformation. He is currently consulting BMW, Deutsche Telekom, eBay, UEFA and many others in Digital Innovation and was responsible for the re-launch of Condé Nast´s Digital Activities in Germany. Maks started in 1996 as a Director with ID Media. In 2000 Maks joined the Management Board of MetaDesign AG, Europe´s leading Brand & Design Agency and was in charge of the Digital Unit. With the work for NTT DoCoMo´s iMode and Quam/Telefonica in 2001, He was involved in Europe´s very first Mobile Portal Projects and Mobile Service Creations. The passion in Mobile led to the founding of „iconmobile“ in 2003. As a co-founder and Managing Partner, Maks helped to establish the agency as one of the worldwide first mobile centric agencies and grew the company from Four Founders to a 150+ Employee Company with offices in Berlin, Tokyo, Sydney, London and New York. Maks helped Telefonica, vodafone, France Telecom, o2, orange and many other International Operators in their Mobile Portal strategies. iconmobile also developed a daily mobile soap format in 2005 and became influential in the mobile entertainment sector. Maks was responsible as product lead for one of the worldwide first mobile adservers in 2004 and developed mobile marketing and mobile advertising formats for the likes of MSN, o2 and BMW. After exiting the company in 2007 to the world´s largest Agency Network WPP, Maks was a Member of the Management Board of ProSiebenSat.1 Digital and in charge of the Mobile, Games & Innovation activities. He introduced new Advertising formats, iOS Apps and UGC Campaigns to the ProSieben Network. Later, Maks joined „kyte” from San Francisco as their Managing Director for Europe and developed Video Strategies for Mobile, Social & Online for the likes of MTV, Universal Music and many others. kyte succeeded in working with some of the most popular artists, like Lady Gaga and 50 Cent in their Video Offerings. Maks helped to bring the Mobile Monday to Berlin, launched the „Wearable Wednesday“ in Germany. He is an active Business Angel and Mentor to StartUps, serves on various boards as an advisor and was heading the Founder Institute in Berlin. Maks holds an MBA in Media & Communication from the University of St. Gallen and is an Associate Professor, teaching „Entrepreneurship“ at Zeppelin University. He is a judge both to the Webbys and Lovies Awards, named the „Oscars of the Internet“, and loves to travel and practicing Yoga. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)