"넷플릭스 때문이 아니었다" 시청률 0%대 KBS·MBC·SBS가 스스로 무너진 진짜 이유

Despite pouring 10 billion won into a single drama, the viewership rating was only 0.5%. Everyone claims they "failed because they were overtaken by Netflix," but a look at the official data reveals that the broadcasters were kicking the ball into the goal with their own hands, rather than facing an external enemy. As trust crumbled, people left; as people left, content and advertising collapsed; and a chain of self-destruction shook even the license fee, the last remaining pillar. We examine why the bill for this downfall is flying even to you, who never once turns on terrestrial TV, by looking at the future first demonstrated by the BBC in the UK. ⏱ Timestamps 0:00 Pouring 10 Billion Won into Ratings, 0.5%, It's Not Netflix's Fault 0:31 Where Has the Living Room Where the Whole Family Gathered Gone? 3:05 The First Misstep — The Broadcaster We Trusted Turned Its Back 6:33 As Trust Leaked, People Leaked, The Empty Production Site 9:50 Raising Rental Fees to Keep Leaving Guests, The Collapse of Advertising 13:08 The Last Pillar, the License Fee, and the One Who Popped the Champagne 16:36 The Mirror Shown by the UK, The Bill Coming to Me 19:06 Ultimately, a Result Created by Viewers Turning Their Backs 📊 Citation Sources: Reuters Digital News Report (2025), SisaIN · Gallup Korea (2025), Korea Communications Commission Broadcasting Industry Survey, Korea Broadcast Advertising Corporation (KOBACO), Earnings Disclosures by Broadcasters, BBC UK #BroadcasterCollapse #TerrestrialBroadcastingCrisis #KBSDeficit #MBCDeficence #SBSDeficit #LicenseFee #SeparateCollection #Netflix #0PercentRatings #MediaCredibility #MediaIndustry #BroadcastAdvertising #EconomicIssues #WageEmployeeType