What is the Kano Model? (Beginner's Guide to Prioritizing Features)

Which features should you actually build? Not all features affect customers the same way — some are simply expected, some make people happier the better you do them, and some are unexpected delighters. In this video, I break down the Kano Model using a smartphone example, and show you exactly how to test which category each feature falls into with a simple two-question survey. By the end, you'll understand: ✅ The three feature types: must-haves, performance, and delighters ✅ How each type affects customer satisfaction (and the famous Kano graph) ✅ Why today's delighter becomes tomorrow's must-have ✅ How to find out what customers think — the two-question survey method ✅ How to read the answer pairs to classify any feature ✅ How to use it all to prioritize what to build next Perfect for beginners — no heavy math required. Subscribe for more simple, visual explainers on market research and product strategy. #KanoModel #ProductManagement #FeaturePrioritization #ProductStrategy #MarketResearch #CustomerSatisfaction #ProductDevelopment