なぜ今、異業種がアニメビジネスに参入すべきなのか？ハローキティ、ポケモン、アニメの成功から学ぶ、多産業連携の未来とは

G1 Venture 2025 Part 3, Session [Industry] "Entertainment Content Conquers the World" Tetsuro Satomi x Wataru Nakatsuka x Atsuo Nakayama x Yuki Naito (Held June 8, 2025 / Globis University Graduate School of Management, Tokyo) To what extent will Japanese anime, characters, and digital entertainment continue to dominate the world? Amidst the ongoing globalization and digital shift, how can we leverage creativity and technological capabilities to create new fan experiences and business models? Frontline leaders will discuss strategies and the future of using the power of content to dominate the world. (Titles are as of the time of presentation.) Tetsuro Satomi (President and CEO, LIDEN FILMS Inc. / Director, Burnham Studios, Inc.) Wataru Nakatsuka (Senior Managing Director, Sanrio Co., Ltd.) Atsuo Nakayama (President and CEO, Re entertainment) Yuki Naito (President and CEO, Drecom Co., Ltd.) Note: Please note that timestamps are generated using AI and may contain inaccuracies. 00:00 Growth of the Entertainment Business The Content Industry Has Grown to Become the Second Largest Export After Automobiles 01:13 Why Content Has Grow Explains Business Expansion Through Collaboration with Multiple Industries 02:43 Examples of Collaboration with Other Industries Introduces a Collaboration with the Los Angeles Dodgers 04:34 History of the Character Business Discusses the Growth of Hello Kitty and Pokémon 05:53 Pilgrimages and Their Economic Impact Explains Examples of Collaboration between JR Central and Content 08:45 Changes in Production Committees Discusses the Changing Revenue Structure of Anime Production 10:33 Challenges of Anime Production and Collaboration Collaborations Are Becoming a Third Source of Revenue, Different from Secondary Revenue 12:18 How to Join a Production Committee Explains Anime Production Costs and the Difficulties of New Entry 15:13 Joining a Production Committee Explains How to View Content as an Investment Target 17:08 The Role of Video Content Using Video to Increase the Value of Character IP 20:36 Outlook for the Content Business Explaining the Key Points for Success When Other Industries Enter the Market 23:00 The Secret to Long-Lasting Collaborations Discussing the Importance of Continuous Collaboration, Not a Temporary One 26:46 The Current State of the Licensing Business Explaining the Growth Areas of Live Entertainment and Games 29:43 Challenges for Production Committees Pointing out the problems of low liquidity and information remaining within the community 33:12 Challenges for the Content Industry The Need for Utilizing Content Data and Human Resource Development 36:37 Challenges Facing the Government Challenges the Government Must Address for the Growth of the Content Industry 40:16 Challenges in Anime and Digital Changes in the Revenue Structure of Anime Due to Streaming Services and Risks 43:00 AI and Character Business Possibilities for Utilizing AI Technology in the Character Business 44:43 Utilizing Online Communities The Spreading Power of Online Communities and Their Impact on Promotion 45:17 User Demographics in the North American Market Attracting Younger Generations (Alpha Generation) in the North American Market 48:49 Collaboration between Manufacturing and Entertainment Possibilities and Challenges for Collaborating with Content in the Manufacturing Industry 50:48 The Complexity of Overseas Expansion Challenges and Solutions for Licensing Business in Overseas Markets 53:51 Challenges for Japanese Music and Film Challenges for Japanese Music and Film to Succeed Globally #EntertainmentBusiness #ContentIndustry #Anime #Manga #IPBusiness #Sanrio #HelloKitty