THE ICONIC’s Sustainability Strategy | Rebekka Carey-Smith

My guest is Rebekka Carey-Smith, Head of Sustainability at The Iconic. With over 10 years of experience in both the corporate and not-for-profit sectors, Rebekka specialises in transforming fashion supply chains to prioritise sustainable and responsible practices. Her extensive background equips her to navigate the complexities of the evolving global sustainability landscape, ensuring improved social and environmental outcomes. In her role as Head of Sustainability at THE ICONIC, Rebekka leads the implementation of the sustainability strategy, which is built on three core pillars: climate change adaptation, circular economy, and human rights. As a leading e-commerce fashion and lifestyle platform in Australia and New Zealand, THE ICONIC recognizes the urgent responsibility of the fashion industry to collectively manage its social and environmental impacts. Rebekka focuses on embedding sustainability governance throughout the organisation and within its external partnerships while advancing THE ICONIC’s decarbonization strategy, which emphasises a transition away from conventional supply chains and collaboration on initiatives that promote a circular fashion ecosystem. Additionally, she champions a worker-centric approach to human rights due diligence, further solidifying THE ICONIC’s commitment to responsible practices. During our chat, Rebekka and I dived into: ✔️ THE ICONIC’s sustainability strategy and its impact across climate action, circularity, and ethical sourcing. ✔️ The evolution of customer expectations around sustainability and how THE ICONIC is responding. ✔️ The role of RE-ICONIC, THE ICONIC’s pre-loved and recycling initiative, in tackling textile waste. ✔️ How THE ICONIC is working with brands and suppliers to drive accountability and progress in sustainable fashion. ✔️ The biggest opportunities for the fashion industry to drive meaningful change, including collaboration and leveraging data for impact. I loved this conversation with Rebekka—it gave me fresh perspectives on sustainability and the evolving ethical fashion landscape, and I’m sure it will for you too You can connect with Rebekka on LinkedIn HERE and stay up to date with THE ICONIC’s sustainability initiatives by visiting their website HERE. ______________ Work with us in 2025!  If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning. Instagram: @‌fashionequipped  @‌startyourfashionbusiness_au Podcast Insta: @‌fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: Fashion Business Consulting and Mentoring | Fashion Equipped Let's do this together, let's make The Fashion Business, YOUR Business! #FashionBusinessMindsetPodcast #FashionEquipped #StartYourFashionBusiness #melbournebusiness #sydneybusiness #brisbanebusiness  #fashionbusiness #Australianbusiness #businessadvice #podcaster #australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips #goodbusiness #businesspodcast  #eCommerce #BrandStrategy #SustainableFashion #EthicalFashion #CircularFashion #FashionPodcast #TheIconic #ReIconic #Sustainability