What is the future of travel? | Ivaylo Lefterov | TEDxVitosha

NOTE FROM TED: This talk only represents the speaker's personal business approach to and understanding of technology and health. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/t... This is the story of the first energy-positive, carbon-neutral, waste-free, off-grid hotel in the world. It offers an alternative to traditional hospitality. It is an example of how we can disrupt tourism and make it truly sustainable. Imagine a hotel situated in Norway’s Arctic Circle beneath the Svartisen glacier. It is fully off-grid, carbon neutral and zero waste, with the promise to be the world’s first energy-positive hotel, a powerhouse and a data center. It may sound like futuristic hot air, but it is actually happening and there is a Bulgarian trace in it. Ivaylo Lefterov is part of a team set to revolutionise the global hotel industry and to prompt it how to be sustainable. He has 22 years of experience in the industry - from site allocation and acquisition, hotel design and construction to marketing and sales. His experience covers the establishment and development of small boutique hotels and large scale resort projects in South Africa. For the Svart project his team has been awarded with the MIPIM Cannes 2021 future project award, as well as the World's Best sustainable hotel by Boutique Hotel Awards. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx