Vì Sao Du Lịch Việt Nam Đang Bán Rẻ Chính Mình?

Vietnam is home to thousands of cultural heritage sites and world-class natural wonders, yet its tourism revenue still falls short of its true potential. From so-called “zero-dollar tours” to the way raw cultural assets are being used, the industry may be undervaluing itself. When experiences aren’t turned into real value, the only thing left to compete on is price. So what is really keeping Vietnam’s tourism stuck in this cycle?