Importance of Customer Service and How It Affects Dental Practice Profitability

If you want a more profitable dental practice, increase revenue, and reduce patient churn... Then you have to make sure your team is trained on customer service first. Without patients, we don’t have a job. But what exactly does “customer service” mean? It’s a vague term that gets used all the time, but it doesn’t come with a precise definition or a concrete checklist of things to do that add up to great customer service. If I were to ask ten people what they consider to be good customer service, I would get ten different answers. Though some responses would overlap, they would not be all the same. This is why it’s not sufficient to tell your team members to provide great customer service, because it is not always clear what that is or how team members can know when they are accomplishing this goal. In fact, it’s likely that you have team members who believe that they are offering great customer service every day, when in fact they may only be meeting goals for their regular job duties.