What No One Tells You About Brand Deals | The Creator Deal w/ Jae Shin Ep. 1

In this episode, Jae breaks down how he went from posting TikToks during COVID to running True Comma, an influencer marketing agency helping creators land real brand deals. He gets into the difference between UGC and influencer partnerships, why follower count doesn't matter as much as you think, the mistakes he made early on building the agency, and what brands actually want from creators in 2024. 0:01 — Podcast intro and what the show is about 0:31 — Introducing Jae and True Comma 1:01 — How the creator economy has changed 1:30 — Solo episodes and Jae’s background 1:58 — Starting TikTok during COVID 2:40 — Learning how creators can leverage brand attention 3:09 — Being recognized from TikTok 4:09 — Lessons from working in content creation 4:35 — Why Jae started an influencer marketing agency 5:35 — Brands Jae has worked with 6:02 — Why creators should proactively do outreach 7:26 — Brands paying creators through marketing budgets 7:40 — UGC vs influencer partnerships 11:07 — Usage rights and perpetual licensing 12:24 — Advice for brands working with creators 13:51 — Why multiple videos matter for smaller creators 14:49 — Jae’s early agency mistakes and lessons 17:57 — Common problems with agencies 19:28 — Building real creator relationships 21:22 — How strong agencies should operate 23:40 — Why follower count isn’t everything 24:43 — Storytelling and building a cult-like audience 25:58 — Final takeaway on storytelling and brand relationships 26:30 — Episode wrap-up and what’s coming next Want brand deals without chasing them? Apply to join the true comma creator roster: https://www.truecomma.com/influencer-... BUSINESS OWNERS ━━━━━━━━━━━━━━━━━━━━━━━━ Looking to run influencer campaigns that actually convert? Book a Call: https://calendar.app.google/DnPBk7pKW... FOLLOW US ━━━━━━━━━━━━━━━━━━━━━━━━ The Creator Deal Instagram:   / thecreatordeal   true comma Instagram:   / true.comma   Personal Instagram:   / jyuuns   TikTok:   / thecreatordealshow   Business Inquiries: [email protected]