Turning Shopper Reviews into Retail Results
Natural brands are sitting on a goldmine of review data — but most aren't using it to its full potential. In this session, Social Nature founder & CEO Annalea Krebs is joined by customer success manager Gus Freitas and digital marketing expert Dana Lusted (Vendee Marketing, formerly Wild Planet Foods) to share exactly how to turn your Social Nature reviews into retail growth. Using Wild Planet's journey to 13,000 reviews as a real-world case study, this session covers how to leverage reviews across your DTC site, retail buyer meetings, and AI platforms like ChatGPT and Perplexity — plus a look at Social Nature's new review syndication for Target and Walmart. 🌿 What you'll learn: • How Wild Planet used reviews to win shelf space at major retailers • Why AI platforms are the new discovery engine for natural brands • How to use survey data to walk into buyer meetings with confidence • What's new with Social Nature's Target & Walmart syndication
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