Instagram Marketing: Creating a Strategy for Business Growth and Sales without Burnout

This Mum Loves Tech Episode 45: Instagram Marketing - Creating a Strategy for Business Growth and Sales without Burnout with Laura Gooderson Is your Instagram strategy actually bringing in clients, or is it just causing burnout? In this episode, I’m joined by Instagram specialist Laura Gooderson from LG Insightful Brands. Laura shares her three-step process for Instagram success: Growth, Trust, and Conversion. We discuss how to niche down to your most profitable audience, why "boosted posts" aren't as scary as you think, and the reality of running two businesses while managing a hectic family schedule. In this episode, we chatted about: ✅ The 3-part strategy every Instagram post needs to follow. ✅ How to niche down to attract your most profitable clients. ✅ Why "throwing spaghetti at the wall" is ruining your engagement. ✅ The truth about managing "The Juggle" and working in the early mornings vs. late nights. ✅ How Laura’s membership helped me double my Instagram following in just 6 months! Want More Support with Your Instagram Strategy? Laura will be delivering an exclusive masterclass inside the This Mum Loves Tech Membership called "From Scroll to Follow: How to Attract the Right People With Planned Content." She’ll be showing us how to create content that actually connects to our offers without the overwhelm. If you don’t want to figure out Instagram (or your tech) on your own in 2026, the membership is there to support you. Inside, you get weekly tech support from me, monthly masterclasses, guest experts, and a growing library of practical training to help you move forward with confidence. Find out more and join the membership here 👉 https://thismumlovestech.co.uk/member... Connect with Laura Gooderson, LG Insightful Brands: Download Laura's Free Instagram Bio Masterclass & E-book: https://welcome.lg-ib.co.uk/free-guid... Visit Laura’s Website and find out more about her membership: https://www.lg-ib.co.uk Follow Laura on Instagram:   / lg_insightful_brands   Connect with Laura on LinkedIn:   / laura-gooderson-ba-msc-1962a830   This episode marks a temporary pause for the This Mum Loves Tech podcast. There are 45 incredible episodes released now for you to enjoy while I take a short break. Thank you so much for tuning in and I will be back soon for season two. ------------------------------- Discover More With This Mum Loves Tech: 1. Join the FREE Email List Lift Off challenge starting 16th March 👉 https://pages.thismumlovestech.co.uk/... 2. Ask your questions in the FREE Facebook group 👉   / thismumlovestech   3. Follow This Mum Loves Tech on Instagram for the latest updates 👉   / thismumlovestech   4. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/