Marketing Mix: Promotion Strategy part 2
Now that you have a basic understanding of the definition of promotions from video one, it's time to dig into the strategies and tools in the promotion "P" of the 4Ps of marketing. What are push and pull strategies? What tools fall under each promotional strategy? When do you use the push and pull tools? ...and more. Watch the first video here: http://bit.ly/1QYSEor
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Marketing Mix: Promotion Strategy 3 of 3
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