GTMfor.dev | Live Podcast w/ Zach Lloyd, Founder and CEO of Warp

Join us for a live virtual podcast recording with Zach Lloyd, Founder and CEO of Warp. ​Zach left a principal engineer role at Google, where he led engineering for Google Docs and Sheets, to take on one of the hardest GTM challenges in developer tools: getting millions of developers to switch away from the terminal they've used their entire careers. ​Today Warp is used by nearly a million developers and has evolved from a reimagined terminal into an agentic development environment, with Oz orchestrating coding agents at scale. In April, Zach made the boldest move yet: open sourcing Warp's core product and turning the community itself into part of the development engine. ​In this episode, we'll dig into: ​Selling a replacement for a tool developers have used for decades, and how to win on switching costs ​How Warp landed its first thousand true believers and grew to nearly a million developers ​Monetizing a free developer tool without breaking trust ​Repositioning mid-flight: navigating the shift from terminal to agentic development environment ​Open source as a go-to-market strategy, and what the first weeks taught him ​Hosted by Tim & Naomi of Essence VC and Apoorva of Zetta Venture Partners, GTMfor.dev is a monthly series built for technical founders navigating the messy middle between great product and real traction. We skip the surface-level takes and go deep on the decisions that actually determine whether you grow or burn runway.