Episode 8 The Story You’re Telling Without Knowing It

Your brand is already talking. The question is whether it’s saying what you think it’s saying. Before a potential member ever contacts you, they’ve visited your Instagram, checked your website, and looked at your Google reviews. Every one of those touchpoints is a data point. And they’re assembling those data points into a story :a story about whether you can be trusted with their time, their money, and their commitment. In this episode, we cover Donald Miller’s StoryBrand framework (the customer is the hero, you are the guide), Jonah Berger’s social currency principle, and Daniel Kahneman’s coherence principle. We also hold up the mirror on the three channels where most CrossFit gyms are telling the wrong story without realizing it: Instagram, their website, and Google reviews. Plus: the Coherence Test. Pull up all three channels right now and ask whether they’re telling the same story. SOURCES & CITATIONS • Miller, D. (2017). Building a StoryBrand. HarperCollins Leadership. • Berger, J. (2013). Contagious: Why Things Catch On. Simon & Schuster. • Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux. • IHRSA. (2023). Health Club Consumer Report. -Next: Episode 9 : Why Most Marketing Fails #BrandStorytelling #CrossFitMarketing #StoryBrand #DonaldMiller #GymMarketing #BrandStrategy #EnochMarketing #ContentMarketing #CrossFitBusiness #GoogleReviews #MarketingStrategy #FitnessMarketing #BrandCoherence #SocialProof