Within Reach: The Moment Trade-Offs Get Real | Episode 5

#startwithyourself #boston #atlanta This episode of Within Reach picks up in the final two US stops of the tour, where the live audience Q&A has become the part of the show Emma looks forward to most. In Boston and Atlanta, women in the audience stand up with real questions about their businesses, their fears, the noise around them, and Emma answers in real time. But after nearly three weeks on the road, the costs are starting to show. The excitement of sold-out rooms begins colliding with the reality of being away from home. In a quiet moment behind the scenes in Boston, Emma opens up about missing her kids, the distance from her husband, and the weight of knowing her team needs her in ways the road just won't allow. For the first time on this tour, she has to sit with the cost of all of it. In Boston, Misty Copeland—the first Black principal dancer at the American Ballet Theatre joins Emma on stage for a conversation about where confidence comes from. Then the tour lands in Atlanta, and the energy shifts completely. Sarah Jakes Roberts was meant to interview Emma but has to pull out at the last minute due to an injury. Actor and producer Crystal Renee Hayslett steps in on short notice, and what could have been a complication becomes the book's argument in real time: start before you're ready. The city shows up. The room is full. Affirming words from Summer Walker remind Emma that the work is worth it. By the end of the night, Emma is showing the team videos of her kids, laughing, completely present in the moment she worked so hard to reach. The team closes out at Magic City because they work hard, and they play just as hard. Next up: Emma heads home to London for the final and most special stop of the whole tour. #EmmaGrede #WithinReach #StartWithYourself #EmmaGredeBookTour #EmmaGredeDocumentary #GoodAmerican #SKIMS #AspirePodcast #BookLaunch #BookTour #WomenInBusiness #FemaleEntrepreneur #EntrepreneurDocumentary #BehindTheScenes #BookLaunchParty #EmmaGrede2026 #womenentrepreneurs #FemaleFounder #businessmotivation #entrepreneurlifestyle #buildingabusiness #WomenEmpowerment #AuthorTour #boston #StartWithYourselfBook #WithinReachSeries #businessvlog #BookTourDocumentary #EmmaGredeNewSeries #entrepreneurialjourney #atlanta #self improvement #personal growth #life lessons #reflection #mindset _____ SUBSCRIBE    / @emmagrede   _____ 📖 Emma's book START WITH YOURSELF is out now — grab your copy at https://www.emmagrede.com/ or wherever books are sold. _____ ABOUT ASPIRE WITH EMMA GREDE Build the life of your dreams and learn from the world's most successful people. Emma Grede, one of America's richest self-made women, wants you to make the most of your life. On 'Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks, Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, rapper and cultural icon Cardi B, fashion mogul Kimora Lee Simmons, actress and entrepreneur Issa Rae, bestselling author and motivational powerhouse Mel Robbins, and public luminaries like Meghan, Duchess of Sussex, Charlamagne Tha God, Jessica Alba, former First Lady Michelle Obama, and Netflix Co-CEO Ted Sarandos. Each episode will unpack their habits, philosophy, and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality. LISTEN TO ASPIRE WITH EMMA GREDE link.pscrb.fm/f0281/Aspire_YT ABOUT EMMA GREDE Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank. Learn more at: https://www.emmagrede.com/