What makes a hair care DUPE a DUPE? KERASTASE dupes included!

Are drugstore hair care products really dupes for luxury brands? 💇‍♀️✨ In this video, we break down what actually makes a drugstore-priced hair product a true dupe for a high-end product—and why matching ingredient lists doesn’t tell the full story. You’ll learn why formulas do NOT need to be identical to perform similarly, and how performance, hair feel, and results matter more than copy-and-paste ingredients. I also share real-world dupe examples, including KÉRASTASE dupes and a surprising drugstore alternative to an Oribe favorite. This video also covers: • How to spot a real hair care dupe vs. marketing hype • Why misinformation spreads so easily in beauty content • What to look for in drugstore shampoos, conditioners, and styling products • How to avoid falling for “ingredient list fear-mongering” • The truth about luxury vs. drugstore hair care performance If you’ve ever wondered whether expensive hair products are worth it—or if drugstore hair care can truly compete—this video will give you the tools to make smarter, more informed choices for your hair. 🛍️ Come shopping with me” playlist -    • Come shopping with me! What’s good…?   👨🏻 I’m on Instagram - https://www.instagram.com/craigsworld... 🔔 Subscribe for more professional hair care education 👍 Like & comment if you’ve tried any Kérastase or Oribe dupes #dupes #haircare #healthyhair That’s it for this week, see you all in the next one! CX. Outro track -